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Bouncer News

Wisconsin State Journal
 
Madison, WI, USA
Friday, 11 January 2008
 
 
Fake IDs are big business, big trouble
 
"Luke" put on his favorite shirt and cologne, wet his hair back and removed his driver's license from his wallet on a Friday night at the end of summer. He met up with a few friends and walked to a nearby bar to have a few drinks before the fall semester at UW-Madison began.

But that was about as far as he got.

Luke (he and other students interviewed agreed to tell their stories provided their real names weren't used), a student at UW-Madison and only 20 years old, showed the bouncer a fake identification card he had purchased nearly a year before. Although his fake ID had usually been successful in getting him into local bars, that night the bouncer recognized it as fake and confiscated it.

Luke was upset over the loss of his fake ID, but not because it blocked his access to alcohol, but rather because it prevented him from going to the bars, the haunts of choice for the majority of his friends on the weekends.

"I can drink anywhere anyway," Luke said. "I just wanted to go to the bars with my friends."

Luke's friend "Ron," another underage student at  UW-Madison, agreed that the only reason he purchased a fake ID was to keep up with his friends.

"Bars are a great time," he said. "As college students, we all know bars are the place to be.  Everybody's doing it."

Ron, who grew up in Los Angeles, purchased his fake ID during his junior year of high school because "getting into clubs was big there," he said.

Ron also lost his fake ID to a bouncer at a Downtown bar, but was able to get it back cost-free because a former bouncer at the same bar and friend of Ron's was a patron there that night, and told the bouncer who had confiscated his fake ID to give it back, which he did.

"There's sort of a code like that between co-workers," said "Josh," the former bouncer. J

osh explained that all the employees at the bar were close friends, and therefore they were willing to help out not only their own underage friends, but those of their co-workers who would come to the bar.

"I always tried to hang onto any ID I took for a week or so, and then turn it into the owner," he said. "That way, in case it was a friend's ID or something, I could get it back to them."

The owner, as most bar owners, would then turn in the fake IDs to the police "as sort of a goodwill, Look, we're doing our job' kind of thing," Josh said. 

Money-making venture

Having access to so many fake IDs that were in such high demand put Josh and his co-workers in a unique position to help underage friends get into bars as well as make some extra cash on the side.

"For a while, myself and other people, we'd keep a box of IDs that we'd confiscated and give them or sell them to our friends," he said.

Josh talked about a co-worker who took every fake ID he could find and sold them to friends to raise the money to pay off a Jet Skiing ticket.

He also said occasionally people would offer up to $100 to buy back a confiscated ID, so Josh and a co-worker would meet them later that night to sell an ID back and split the money.

"I would talk to my co-workers and say, Hey, it's against the rules but do you want to do it for the cash?'"

Knowing this, Luke, finding himself on the other end of the bargain, offered the bouncer $70 to buy back his fake ID, which he had originally bought for $120. A friend of the bouncer sent him a message on Facebook a week later and met him on the street to make the exchange later that night.

Spotting the fakes

Regardless of whether bouncers want to confiscate fake IDs or just turn away underage patrons, they first have to learn how to distinguish a real ID from a fake ID. It's not an easy task, especially since many underage patrons will use an ID from a friend who is of legal drinking age and try to pass it off as their own.

Whether it's harder to spot a real ID that is someone else's or a fake ID seems to vary by bouncer.

"Most of the ones I've taken are someone else's IDs," said "Matt," a bouncer at Wando's Bar and Grill. "You can ask them a random question like What's your address?', and if they don't know it, that's a dead giveaway right there."

Josh thought fake IDs were much easier to catch.

"It's definitely harder, for me at least, to recognize an ID that's another person," he said. "If you're sisters or brothers you look something alike anyway . . . those are the ones that are harder to tell."

Joel Plant, City of Madison Alcohol Policy Coordinator, agreed.

"If you're looking at a legitimate ID, and it's someone's older sister's ID, that's a real ID," he said. "It feels like a real ID, it has all the identifying characteristics, and now the person that's looking at that ID has to match up the person who presented the ID with the person who's on the identification. That's where the human factor comes in. Sometimes that's easy to do, sometimes it's difficult, especially with siblings."

Sgt. David McCaw of the Madison Police Department said he sees more IDs that aren't really that person, but the split is about 60/40, with the other 40 percent marked by fake IDs.

However, he said there are simple steps to recognize both types.

"Both (types) have their pluses and both have their minuses," he said. "But we don't rely on one thing just like the bars don't rely on one thing to determine whether a person is truthful or not."

To recognize if a real ID really belongs to the person who presented it, McCaw said a lot of bars have put tape measures beside the door to measure height. Also, bars often ask for a second or even a third form of ID.

To recognize a fake ID, Plant said bars can use black lights to make sure the holograms on the IDs match the ones that should appear on that particular state's ID card.

Josh pointed out that each state has identifying characteristics. For example, the bar on the back of the Minnesota ID is slightly raised above the rest of the ID, and the New York and California IDs weigh less than many other states' IDs.

However, as technology allows the quality of fake IDs to improve, they're becoming more difficult for bouncers to catch.

"I think IDs have always gotten better. You're smarter than your parents. My children are smarter than me," McCaw said.

Ron, who was once involved in the business of selling fake IDs, agreed.

"It's not a bored freshman in his dorm room putting together an ID. That would be taken away in a second. Obviously these things are made with a little bit higher quality, especially now that bars are a lot harder to get into."

Entrepreneurial spirit

Ron became involved in the business when his ex-girlfriend needed a fake ID. By word of mouth, she found someone at a neighboring school who was in contact with someone who made them.

He told Ron that every time he referred a friend to him, he'd get paid. Over the course of a couple of months, Ron made a few hundred dollars.

"Obviously there was a business plan to this," he said. "If you can get one person and offer them this type of deal, (they're) going to at least make an effort to find people who want IDs, especially your friends who you already want to have IDs in the first place. It's not a bad plan, but it's highly illegal."

Ron added that because of the legal issues, the business is highly secretive. Ron never knew who made the ID, or whether his contact knew who made the ID or was just as in the dark as Ron was.

Luke said this type of business structure is typical.

"People always try to make it seem like it's some far-off connection when you don't know if it's (my contact), or you don't know if it's a friend of a friend of a friend," he said.

Ron said either someone involved in the business takes a picture of the buyers with a digital camera, or the buyers e-mail their own pictures to the contact along with the information they want on the ID.

Fake IDs typically cost between $80 and $120.

Bars and reputations

Just because people purchase fake IDs does not mean they can drink at any bar they like. In Madison, the authorities, the patrons and the bars themselves are all aware there are bars that are known to recognize and confiscate fake IDs more often than bars that tend to be more lenient in letting underage patrons inside.

"Sarah," an underage UW-Madison student with a fake ID, said, "There are definitely bars I know not to go to  . . . I know which bars take IDs and which don't."

Plant agreed. "I think IDs get confiscated quite frequently at certain establishments. At other establishments, I think it's very common for those people to get inside. . . . At the end of the day, it's the tone that the manager wants to set."

Wando's Bar and Grill manager Dave Neumyer definitely knew the tone he wanted to set. He said it was important for the bar to be known as difficult to get into for underage people who present fake IDs.

"It develops a reputation for the bar so we don't get as many people even trying to come in," he said.

Neumyer also explained that he liked to keep underage youth out of the bar not only out of respect for the law, but also as a courtesy to his of-age patrons.

"When people are 18 or 19 and first come to college, they don't drink very well . . . and probably don't have a lot of experience drinking and they end up doing a lot of foolish things," he said. "I don't really want to drink with someone who just graduated from high school."

McCaw also recognized Wando's as being a hard bar for underage patrons to get into.

"There are some bars that believe it's bad for business," he said. "There are other bar owners who believe that if I take your fake ID you're going to come back when you're of age for one of two reasons -- either to prove you're of age or because he's got the hot bar."

Richard Lyshek, owner of Ram's Head, previously known as Bullfeathers, and president of the Dane County Tavern League, said he thinks trying to confiscate every fake ID will eventually lead the bar to accidentally confiscate a real ID, which is bad for business.

"I personally don't want one even person who has a real ID and it's really them to ever have their ID taken away," Lyshek said. "I never want to be responsible for that."

He also pointed out that making an effort to take every fake ID puts a strain on his bouncers.

"On a busy night . . . and there are piles of people there and people are sitting arguing with you over their IDs . . . they won't leave and you can't do what you're supposed to be doing at the bar," Lyshek said.

Furthermore, Lyshek believes underage drinking isn't really a problem in the first place.

"These are tens of thousands, law-abiding, honest students -- the only thing that they do that's illegal is have a few cocktails."

However, McCaw said underage drinkers are most often both the perpetrators and the victims of crimes, specifically sexual assault.

"We see the ugly side of it," McCaw said, explaining the efforts to keep underagers away from alcohol are ultimately to keep them from becoming so intoxicated that they fall into these situations.

"The numbers we don't have are the numbers of the people we've saved," he said.

 
 
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